I spearheaded the campaign for Three (Extra)ordinary Women, a psychological documentary exploring complex trauma, taking charge of multiple creative and strategic initiatives including:
~Designing a 32-page educational companion guide.
~Creating promotional merchandise, including QR code shirts and cards.
~Growing social media by 500+ followers in 45 days.
~Developing and maintaining the film's website.
~Conducting impactful street interviews for the social campaign.
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First, I independently designed the film's companion guide below:
In addition to the guide, I developed and designed all promotional merchandise for the project. This included creating shirts with scannable QR codes that directed viewers to film resources and designing promotional cards to increase visibility and drive awareness.
I also led the film’s social media efforts, managing accounts across platforms for 45 days. Through strategic content creation and engagement, I grew the following to over 500+ and achieved strong engagement rates, a remarkable feat for a new, independent film.
As part of the social impact campaign, I conducted street interviews with women, personally gathering stories of their struggles and triumphs. These interviews became a powerful element of the campaign, aligning seamlessly with the film’s mission to inspire and create meaningful conversations around overcoming trauma:
There are many more street interview videos that you can check out on the @three_extraordinary_women page on Instagram. The account is now being run by the filmmaker; however, my contributions are still posted on the page!